Check out today’s most up-to-date color range that has already melted the hearts of thousands of hairdressers!

About a half-hour-long Four Reasons Optima – training videos includes everything from hair color classification given up the use of vaalennusvärien. In the videos, you’ll also find bomb-proof tips for graying up.

Four Reasons Optima?

Four Reasons Optima is an easy-to-use and quick-to-adopt professional color range, so its introduction does not require attending a training day. However, to ensure ease of implementation, we create instructional videos in which our trainers guide you through everything you need to get started with Optima. After a few minutes of video can be viewed, either as individual, different topics related infomercial, or a whole-length about a half hour, which corresponds to the content of business education. We wish you nice moments of use!

1. Four Reasons Optima Basics


We asked hair stylists what the hair color of their dreams is like. Four Reasons Optima was then developed based on their replies. The carefully crafted formula is perfume-free, ammonia-free (except for Highlift colors) and PPD-free. Optima contains plant-based, hydrating and reconstructing technology and nourishing natural oils. Watch what Jonna says about Optima’s properties.

 

2. Contents of the Four Reasons Optima Starter Pack


Four Reasons Optima starter pack has everything you need to create beautiful coloring results. The color line contains a wide selection of shades, and the colors as well as the coloring experience can be personalized according to the client’s needs and wishes. Listen to what Jonna says about the different products within the Optima line.

3. Four Reasons Optima’s Shade System


A good shade system is based on a logical division of colors. Jonna goes through the logic behind the shade coding system, the color wheel and numbering. Clear shade codes make everyday salon work easier.

4. Four Reasons Optima Color Chart


A good color chart is a very important tool in salon work and tells you everything you need to know about the color. On the video, Jonna explains the logic behind different shade families. There are five different shade families in Optima: Cover, Intense, Reflection, Mixer and Highlift.

5. Four Reasons Optima Instructions


Jonna goes through the use instructions of Four Reasons Optima: choosing the developer, mixing ratios and processing times. Clear instructions make it easy to use Optima correctly.

6. Four Reasons Optima in Practice


Optima is an ideal color to work with. It can be used as a permanent color as well as a semi-permanent color. Jonna explains Optima’s characteristics, how long the color lasts, grey coverage and how easy it is to use.

7. Four Reasons Optima Makeover


Jonna goes through the color removal process with Four Reasons Optima Makeover. It is a great tool in salon work, when you are going to clearly change the existing color or when the client’s hair has many layers of different colors you want to remove before coloring.

8. Four Reasons Optima Grey Coverage for Model


Harri shows how to use Optima for grey coverage with a model. The video covers coloring root growth and the full length of hair.

9. Four Reasons Optima Highlift Colors for Model


On this video, Harri shows how to use Four Reasons Optima Highlift colors. Optima’s Highlift shades have a great ability to neutralize yellow tones, creating bright and pure blonde results.

10. Four Reasons Optima – Evening Out the Color for Model


Antero shows how to even out the color using Optima with a model. He goes through coloring root growth, the whole length of hair and changing the color.